HIRO Media is a privately held company founded in 2005, which provides a cross platform ad server and ad decisioning system for professional online videos.
HIRO claim to allow TV advertising practices in the online advertising environment.
HIRO uses a survey system for determining demographic information about the users. This information enables TV like demo targeting in the online environment.
HIRO’s advertising platform supports multiple distribution method (download, streaming, P2P) and is cross platform (broadband, mobile, IPTV etc.). The advertising platform was cited in a piece in Variety, the entertainment trade publication, that discussed digital-rights management technologies in the platform that support legal peer-to-peer distribution of content.